Bondi Waves
Bondi Waves channels the carefree, sun-soaked spirit of Australia’s iconic beaches. With playful illustrations and vibrant beach hues, the packaging evokes the effortless, tousled hair you get after a dip in the sea.
Brand Design
The brand design of Bondi Waves captures the laid-back, sun-soaked spirit of coastal Australia through a playful and simplistic illustration style. Designed to reflect the effortless vibe of beach culture, the packaging features hand-drawn, organic line work that evoke the motion and texture of the ocean. The illustrations are vibrant yet relaxed, using a soft, sun-faded colour palette reminiscent of summer days by the sea. This whimsical, coastal aesthetic sets Bondi Waves apart on the shelf, creating an emotional connection with customers who associate the product with natural beauty, carefree styling, and the iconic Bondi lifestyle.
Graphic Design
The graphic design of Bondi Waves is rooted in an expressive, illustration-led approach that captures the brand’s beachy, carefree essence. Hand-drawn wave motifs, sun elements, and playful line work bring movement and energy to the packaging, reflecting the natural texture and tousled style the salt spray delivers. The design uses a soft, coastal-inspired colour palette — think sandy neutrals, ocean blues, and sun-washed corals — to evoke the warmth and freedom of summer by the sea.